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Word Count: 588
Diadora First of all Ill start out by telling you what Diadora is if you do not already know Diadora is one of the best footwear and apparel manufacturers in the world Diadora is one of the only footwear and apparel manufacturers to start in Italy and still be in Italy The story begins durring WWI in the town of Caerano San Marco which is located in the Moontebelluna hills The Italian army had many divisions stationed in Montello and the surrounding areas The citizens were happy to supply the soldiers with clothing and food or whatever they needed as long as they tried to end the war Caerano San Marco is now famous for the manufacturing of athletic footwear but it was originally known for making mountain climbing boots Marcello Danieli was a young man who was not old enough to enlist in the army so like all other men his age he left school to go and support his family His chosen occupation was shoemaking Marcello had a passion for the knowledge of shoemaking and he became one of the most in-demand craftsmen in the area He continued to make shoes for the next three decades and perfected the skill Marcello got its big break when Italian cyclist Gino Bartali won the Tour de France wearing a pair of shoes that he had made for him This gave him an overwhelming amount of business and he finally had enough money to start his own company He called his company Diadora Diadora comes from a Greek phrase dia dora which means by means of gifts But people think that it more likely came from the name given by the Greeks of Byzantium to the Dalmation town of Zadar It was originally called de ladera but was mistakenly copied and translated from Dalmation to Latin becoming Diadora The company started out as just Marcello and his wife and together they made
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