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There are many factors that must be considered when scoping out a company for a potential merger or acquisition I being the CEO of a major competitive software manufacturing company look for many things Things such as strategic planning financial performance technological advances and marketing opportunities are just some of the factors that must be looked at when considering another company for acquisition In this case Microsoft Corporation is our target I will be examining the above-mentioned factors before making my decision on whether or not an acquisition will be feasible Microsoft Corporation was founded in 1975 by William H Gates III The company which was inspired by Gates had a vision of computers powered by software developed by the company being a way of life The goal was to integrate computers into peoples everyday lives The company started out in Gates garage with primitive technology and unlimited aspiration Today the company has grown to be the worlds number one software developer and manufacturer The company offers a very diverse line of products ranging from home user applications to high tech business software Microsoft develops and manufactures a full line of games web publishing and most importantly its number one piece of software Windows 2000 and ever-popular Office 2000 The world basically runs on Microsoft software The software is shipped with 70 of the worlds computers giving Microsoft a total of over 19 billion dollars in revenues for 1999 Microsoft has recently emerged in the world of Internet Service Providers ISPs to become a competitor of the well-known America Online The Microsoft Network MSN as it is known offers users the same advantages of the leading ISPs while incorporating its own technology to make the online experience more user friendly and technologically advanced than the others MSN allows users to interface their online work with their regular operating software to allow for easier web publishing more advanced multimedia presentations and quicker processing time There
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