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Before satellites fiber optic cabling and digital compression television was a local outlet sometimes attached to a national programming network No more Television like all major forms of electronic communication has gone global Verna 1993 p2 In November 1999 Arthur C Clarke told the world television forum that essentially global television had been the driving force in the creation of the global family and the unification of the world 1999 With the communications and technological environment undergoing rapid changes global television is becoming an extremely powerful medium in which its services have the ability to enhance the flow of information to a greater international population The increasingly changing nature of global television offers audiences a highly possible future in which regular viewing habits will be greatly altered providing a more active involved experience It will be a much higher quality sensory experience and it promises to be much more viewer controllable than ever before Doyle 1992 p158 These immense opportunities however could not be exploited without the benefits of the current emerging trends in communications technology in particular the developments concerning cable and satellite Barker 1997 p51 These newer carriers of communication promise change that will ultimately extend audio-visual communication literally around the world Verna 1993 However whilst technology plays a pivotal role in the evolution of global television it would be misleading to suggest that such dramatic changes in television culture have been due only to such innovations Schneider Wallis 1989 p8 One needs also to understand its development within the context of a social economical and cultural discourse Barker 1997 p56 and the ideologies which produce it Modern developments in communication technology have greatly altered the nature in which television is viewed As Verna 1993 states satellites and fiber optics have become as much tools of television production as of television transmission Satellites and fiber optic cabling make television a match for long standing networks Satellite feeds let local
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