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History of the product George Schneider and Eberhard Anheuser established Bacvarian brewery in St Louis in 1852 Eberhard Anheuser financed a loan for a struggling local brewery and later bought up the interests of minority creditors in 1860 Four years later his son-in-law Adolphus Busch eventually became a partner and then president of the company As the driving force that took a struggling local brewery and transformed it into an industry giant Adolphus is considered the founder of the company Adolphus dreamt for a national beer market and a national beer that would appeal to virtually every taste He created a network of railside icehouses to cool cars of beer being shipped long distances and launched the industrys first fleet of refrigerated freight cars Later he pioneered in the use of pasteurization to ensure beers freshness wherever it was consumed In 1876 Adolphus collaborated with his close friend Carl Conrad to create a new beer brand named Budweiser which now outsells all other beer brands in the world It was later introduced in cans in 1936 and in 1939 first year Anheuser-Busch Package sales exceeded draft sales August A Busch Sr 1865-1934 guided the company through three major crises in succession World War Prohibition and the Great Depression by creating and deviding the company into several new areas including the production of corn products bakers yeast ice cream soft drinks and commercial refrigeration units Many of these operations were discontinued after Prohibition ended in 1933 The company further built eight regional breweries under the leadership of August A Busch Jr which further increased the companys annual sale from 3 million barrels in 1946 to over 34 million barrels in 1974 Later the company further diversified into family entertainment real estate can manufacturing and transportation History of ads It was later that Budweiser started to attract costumers in different way by TV commercials It started producing advertisements with
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