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Word Count: 800
Surveys You already have made up your mind or have an opinion about lots of products that you use in your everyday life Maybe you love the type of shaving cream that you use Or you really hate the new TV show on Fox Perhaps you think that new soda in the market is way too sweet You might tell a friend not to watch a certain movie On the other hand you cant stop recommending a great new wine that you tried at dinner In a typical day its easy to identify dozens and dozens of opinions and preferences you hold Well you might as well get paid for them You can and you should Here is some news for you Corporate America is dying to know what you think about their products Why Because if they make a mistake and offer consumers a product or a service that people dont like dont want or wont pay money for they stand to lose millions of dollars So what do they do They spend money upfront to test their products first They get regular folks like you and me to sit in a room or fill out a survey and ask you questions about their new product This is called a Focus Group Based on the answers from the Focus Group they will either keep the product as it is make some changes or scrap the whole thing Corporations spend millions of dollars every year to find out what people like and dislike about thousands of products From movies to soft drinks to toys you name it if you see any product in a retail store chances are the company that makes it has tested it out with a Focus Group first Focus Groups Surveys Other Market Research Opportunities Demystified Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues Corporations look to focus groups
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