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10 Introduction Lidu Hotel was established in 1908 which is one of the oldest hotels in China known as one of the nations ten best hotels It has 6 hotel chains which are five star standards in large cities in south part of China and its major operation in Shanghai Lidu Hotel offers the most modern comfort in combination with excellent service The experienced staff is dedicated to making customers stay a memorable one with classic Lidu hospitality Lidu Hotel is a distinctive hotel and well decorated all of the guest rooms are comfortable and nicely equipped to give a feeling of being home while away from home with a comprehensive range of personalized services especially designed to cater for customers every need Lidu has an extensive range of restaurants offering Chinese French Italian Japanese and German cuisine eight distinctive restaurants are excellent venues for guests Although today Chinas hotel industry is developing increasingly Lidu Hotel still holds its dominant status both in profitability and market share in south of China However with the development of economies globalization nowadays one of Lidu Hotel the greatest challenges is the continual expansion of its organization so that it can compete more effectively in todays intensive global marketplace Hence in order to look for additional opportunities for its growth Lidu Hotel intends to expand into Malaysia market Herein I will help Lidu Hotel identify the global marketing potential for pushing itself into the global market 20 Research Methodology Secondary data is used for the marketing research herein from internet resources text books journal articles and so on 30 Culture Analysis One of the most challenging issues of todays multinational marketing is culture As Phatak stated 1997 the international business can face or cause many problems in a foreign host country because of cultural differences Rodrigues pointed 2001 businesspersons who are not attentive to cultural differences will not be able to function in foreign
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