scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,376
The Oxford Dictionary of Psychology defines attitude as an enduring pattern of evaluative responses towards a person object or issue The functions of peoples attitudes how they relate to their behaviour and how to change peoples attitudes have always been of interest to Social Psychologists As a result of this interest much work has been conducted and theories have been created about the subject This essay will examine how Social Psychologists have theorised the relationship between attitudes and behaviour evaluating how successful they have been This essay will focus specifically on evaluating the theories of cognitive dissonance Festinger 1957 planned behaviour Ajzen 1991 and the tripartite model of attitude Rosenberg and Hovland 1960 It seems common sense to think that someones attitude to something would influence their behaviour For example someone who did not like the idea of people killing animals for food would not advocate the eating of meat and be vegetarian In a similar way someone who was interested in being healthy would not smoke However this does not always seem to be the case This seemingly strange attitude-behaviour relationship interested Festinger in 1957 Festinger theorised that this relationship between ones attitude and contradictory behaviour should be known as Cognitive Dissonance When an individual holds two thoughts or cognitions that are polar opposites this causes psychological discomfort or tension We aim to reduce this by giving less importance to one cognition This is a way to rationalise our behaviour One way of reducing dissonance is either to stop smoking or in the case of the omnivorous individual to stop eating meat However weaknesses such as I enjoy smoking eating meat lead the person to lower the importance of the evidence to stop the behaviour to reduce dissonance Smokers for example might give a higher importance to the enjoyment of smoking than the health benefits of giving up There has been lots of research to support this theory which give it credence
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA