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Word Count: 338
Retail is one of the more visible market sectors on the Web In retail merchants sell products and services directly to a buyer E-retail also called e-tail occurs when retailers use the Web to sell their products and services Sanchez 16 E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market All e-retailers however operate in a similar manner A customer consumer visits an online business at the Web equivalent of a showroom the electronic storefront An electronic storefront also called an online catalog is the Web site where an e-retailer displays its products It contains description graphics and sometimes product reviews After browsing through merchandise the customer makes a selection This activates a second are of the store known as the shopping cart The shopping cart is a software component on the Web that allows the customer to collect purchases Items in the cart can be added deleted or even saved for a future visit When ready to complete the sale the customer proceeds to the checkout At this time the customer enters personal and financial data through a secure Internet connection The transaction and financial data automatically are verified at a banking Web site If the bank approves the transaction the customer receives an online confirmation notice of the purchase Then the e-retailer processes the order and sends it to the fulfillment center where it is packaged and shipped The e-retailer notifies the bank of the shipment and payment is sent via electronic channels to the e-retailer Inventory systems are updated Shipping information is posted on the Web so the customer can track the order The customer typically receives the order a few days after the purchase Microsoft Word 2002 Project 2 E-retailing presents a new way to shop The store is open 24 hours a day With a few clicks of the mouse consumers can compare prices easily The key rule for purchasing
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