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Factors Affecting formulation of the Corporate Strategy I Dominant Economic Features A Market Size Businesses in the discount retail industry can earn annual sales as high as 200B up to a low of 7B B Scope of Competitive Rivalry Generally there are two sets of competitors for Wal-Mart Regional discount retailers such as roses Howards and Duckwall-ALCO These companies will be forced into a massive marketing revolution with the entry of Wal-Mart to their region Also Wal-Mart has competitors in a national basis These retailers could be identified as K-Mart Sears Kohls and Target Wal-Mart also has located itself in the international scene with acquisitions of local companies This could be considered as a means of fortifying their position making it outside the United States before competitors can cope with it C Market Growth and position in the product line For the year 2000-2001 the Wal-Mart and their national competitors had gains ranging from 01 to a high of 22 increase in sales The products being marketed are mostly in the mature stage because the items are necessities Therefore a constant innovation in marketing techniques such as pricing and promotions should be done to gain a competitive advantage over rivals D Number of companies in the industry There are 4 major competitors in the retail industry Sears Roebuck and Company - not a discount store targeting middle-market customers Focus strategy of product lines on apparel automotive and home materials K-Mart- retail and discount combination similar to Wal-Mart minus the marketing strength Its track record has been negative Target Kohls Number of stores ranges from 4414 stores Wal-Mart to 382 stores Kohls This number shows the ability of Wal-Mart to expand into others states making their number a strength of
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