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Word Count: 702
Toms of Maine is a natural personal care products Company and the mission statement begins here They have all natural ingredients and they have a commitment to the environment this is what I had heard on the radio That sounds like a company that is worthy of my time So I decided to analyze Toms of Maines mission statement I saw in this company a business that cares about the environment so they must care for their employees customers and the general public Build a relationship with customers that extends beyond product usage to include full and honest dialogue responsiveness to feedback -line no 4 This line is the key to the goals of the company It outlines in a concise manner how Toms of Maine feels towards its customers In the business that they are in mainly toothpaste the customer is the most important person to please If the customer is not happy they need to have a relationship with the business that encourages interaction This mission statement clearly defines Toms of Maines goals as outlined in the textbook Thompson and Strickland two authors mentioned in the text state that a mission statement should Broadly outline the organizations future coarse and serve to communicate Who we are What we do and Where we are headed Toms of Maine clearly was guided by this idea of a mission statement The mission statement points out that Toms of Maine is committed to all aspects of its business I have broken down their mission statement into three categories The first category I will speak about is The Customer This is where Toms of Maines values are written for their customer service ideals They are concerned with their products integrity and they want the customer to know this As a customer one should feel
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