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Executive Summary Cisco Systems Inc is the worldwide leader in networking for the Internet Ciscos Internet Protocol-based IP networking solutions are the foundation of the Internet and most corporate education and government networks around the world Cisco is famous for its routers and switches that link networks and power the Internet It also makes network access servers and management software Although the company is very young it has achieved an enormous growth in the last decade The computer networking industry is an extremely fast paced business Technology is constantly evolving forcing companies to come up with more innovative products The customers are well informed about the market and very demanding They can easily switch from Cisco to one of the numerous competitors The competition is very tough with more companies moving into the networking industry The laws and regulations are only starting to form which makes outcome even more uncertain However the rewards are far greater than risks in 1998 Cisco had net income of more than 1 billion and was growing at 31 rate The success of the company was due to the groundbreaking research and development exceptional marketing and excellent staffing The SWOT analysis reveals that despite on very strong position in the market Cisco may lose because of high prices overconfidence and inflexibility Nonetheless the economic conditions are favorable and through globalization and product innovation Cisco will be able to fight its competitors In order to remain on top of the industry the company has to constantly decide in what direction to move The few alternatives that Ciscos management might consider include implementation of the web services strategic alliance with a telecommunication company creating networking products for residential use venturing into United Kingdom producing software packages and marketing its internal network system After a careful consideration a recommend ed strategy for Cisco would be to develop and market its internal network system known as a Globally Networked Business System with
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