scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,284
Our research into the tween market led to many discoveries about this group of current and future purchasers We looked at statistics marketing approaches and responsibilities of those involved with this demographic group Who are the tweens what do they like and how do they spend their time and money were areas where we probably gained the most insight from the research Other areas looked at included how marketers target tweens ethical responsibilities involved what are the responsibilities of the parents of tweens and the future of marketing to tweensChildren between the ages of seven and fourteen make up the consumer market known as the tweens About 75 of them have dual-income parents and about 50 of them have divorced parents The tweens are very brand oriented requesting brand-name clothing like Nike Levi and Calvin Kline This group of young people have a significant amount of money to spend and influence an even larger amount A survey of 25 million Canadian tweens show that they spend 14 billion a year on themselves and influence the buying decisions of their parents to an astronomical ten times that amount This age group is an emerging market for financial services Many of them already have their own bank accounts and ATM cards The top three things the tweens spend money on are food entertainment and clothing They are influencing family decisions on everything from what to watch on television to what type of car to purchase The title of one of the articles says it all Todays Tweens Are in the Money --15 Billion and Have Major Kidfluence on Household Purchases Says YTV Survey This generation is media-wise sophisticated technically-savvy and influential trendsetters who are growing up much quicker than previous generationsTweens spend 50 of their waking hours in school and are very involved in after-school activities The majority of tweens plan to attend college and research shows that some are actually saving to help finance their college
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA