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Word Count: 2,250
After a 20-year reform and opening Chinas economic system and operating mechanism have undertaken great changes and formed a frame of diversified ownership where the public ownership is primary As one of the biggest business partner New Zealand firms are going to enter into Chinese market The author believes it is very important to make a considerate marketing plan before the firms face to the competitive Chinese market Therefore the author will draw up a detailed marketing plan for a toy company which is going to explore its clown into Chinese market Market of Interest Our firm is a New Zealand toy company which produce different kinds of toys to children However the New Zealand population is limited It is good idea to explore the new market in Asia where has a large amount of population Our firm is going to explore its overseas market through introduce the Western style toys to Asia countries We attempt to bring different experience into playing toys for Asian children Our new product is a clown with a funny face green cloth and red hat and the main appearance of it is a clown Its two arms make an arc sharp that easy to be hold for children The nose of the clown is a control button through which the video be operated The special feature of it is a 10cm square screen in the tummy of clown which is easy to watch video The main function of it is playing video singing songs and tell story We realized the children looks very lonely after the one child policy carried out in China Our products target to these children and try to create a friend to their childhood Chinas huge amount of population determines the large potential market for our products Market segments Target market Our product is trying to act as a good partner to play with the children who aged from 3 to 9 years
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