scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,522
Marketing presentation-PEPSODENT Changing face of the Indian consumer 61656More aware and selective 61656Has faster changing needs and habits 61656Increased ability to spend on a wide range of products 61656Availability and willingness to use credit 61656Quality conscious 61656Rural consumers are specially price sensitive A company which was established keeping all these in mind with a vision Meeting everyday needs of people everywhere was Hindustan Lever Limited or HLL as we all know A few fast facts about the company 61656Indias largest fast moving consumer goods company 6165630 power brands 61656Leadership in home and personal care foods and beverages 61656About 40000 employees 616561931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company 616561956 - HVM LBIL UTL merge to form HLL 616561996 - HLL and BBLIL merge 616561998 - Ponds India Ltd merges with HLL 616562001 - Project shakthi HLLs partnership with rural self help groups 616562003 - Launch of Hindustan Lever Network Explain the business structure looking into the slide Categories and brands Include soaps detergents household oral skin hair care deodorants Colours beverages foods cooking oils ice creams health care confectioneries and network marketing Introduce the 4ps Product Price Promotion Place Product - Tooth Paste Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price Pepsodent Regular - Triclosan Sodium Fluoro Phosphate Calcium Glycerophosphate 40g -Rs10 80g - Rs20 175g - Rs40 Pepsodent 2 in 1 - Silica Sorobil Triclosan Sodium Fluoro Phosphate 50g - Rs19 Pepsodent G 100g - Rs 40 Pricing strategies Penetration 32 per cent of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore toothpowder market depends almost entirely on rural demand Today we want 50 per cent of our sales from our rural turnover Understanding the potentiality of rural area it aims to penetrate into the rural area Competitive Pricing The
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA