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Ben Jerrys Ben Jerrys seem like an interesting company to do a report on andor even work for To start I would like to say that I am not that crazy about their ice cream I have always been a Haagen-Dazs nut but after reading up on all the favorable things that Ben Jerrys have done and are doing for the society I am thinking about giving them my business The article that really caught my attention was Ben Jerrys sweetens its success by helping others Starting with the quote Should a business exist for the exploitation of society or should it exist for the benefit of society Ben Cohen who is trying to redefine business ideals also said We think business should be an entity to provide service to the community Unfortunately most business is only interested in making money and can careless about social issues unless it in the long run will help make more money Ben Jerrys seem sincere to want to make a noticeable difference in the world The Ben Jerrys foundation established in 1985 receives 75 percent of the companys yearly pretax profits which is donated to charities Ben Jerrys has two bottom lines one is profit and the other is how much the company contributed to the quality of life The Peace Pop and Ice Cream bar on a stick was packaged with a message saying One Percent for Peace and donated one percent of the profits for peace efforts They also used their ice cream shops for voter registration sign-ups giving every voter registering one free cone They helped register thousands of new voters in Vermont Also Farm Aid and Family Farming issues were put on their ice cream pints Ben Jerrys prides its self on the quality of work life They won the Optimas Award in
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