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TABLE OF CONTENTS A EXECUTIVE SUMMARYp 5 B COMPANYS PROFILEp 6-17 1Historyp 6-7 2Companys mission goalsp 7 3Product Assortmentp 8 4Quality Policy Controlp 8-13 5Human Resourcesp 13 6Management Philosophy p 14 7Export Policyp14-15 8Investmentsp 15 9Resourcesp 15 10 The group of companiesp 16-17 C THE PRODUCTp 18-21 1Brief Informationp 18 2Relative Advantagep 18 3Quality Packagingp 19 4Brandingp 19 5PLCp 20 6CompatibilityComplexity Trialabilityp 20 7Problems Resistance to product acceptancesp 21 D MARKET ENVIRONMENTp 22-67 1History of the Czech Republicp 22 2Geographical Characteristicsp 23 aLocation Land Resources bTopography cClimate dInfrastructure 3Demographic Characteristicsp 26 Education 4Cultural Characteristicsp 29 5Political Environmentp 40 aMajor political issues affecting the business climate bRelations between the national and local governments cPolitical violence dSynopsis of political system schedule for elections major political parties 6Legal Environmentp 42 7Economic Financial Environmentp 54 8Additional Informationp 64 E MARKET AUDIT COMPETITIVE MARKET ANALYSIS p 68-81 1Market Auditp 69-71 2Consumer Behaviorp 72- 76 3Competitionp 77- 81 4SWOTp 82 F MARKETING PLAN p 82-89 1Market Objectivesp 83 2Market Segmentation Product positioningp 83 3Marketing Mixp 83 4Budgetp 86-88 5Recommendationp 89-90 G APPENDICES p 91 1Appendix A 2Appendix B 3Appendix C 4Appendix D 5Appendix E 6Appendix F 7Appendix G 8Appendix H ACKNOWLEDGEMENTS We would like to thank the following persons who offered us their valuable knowledge and experience as well as critical information without which the successful completion of this project would not be possible From IFANTIS Company Mr Nikolaou Panagiotis General Manager - Commercial Sector From Topsikiotis-Kariofilis SA International Transportations Mr Kariofilis Lazaros A EXECUTIVE SUMMARY In this project we will examine the potential of exporting IFANTIS traditional Greek village sausage to the Czech Republic Most eastern European countries have their own village sausages so what distinguishes our
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