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Description of the Original Problem Currently Mexico Curios Corporation has been selling Mexican handmade curiosities for more than 12 years in Nogales Sonora Mexico Probably most of Mexico Curios Corporations customers are retired Americans looking for colorful decorations items for their homes Indeed the first eight years Mexico Curios success was outstanding because cash flow kept doubling every year Consequently the management kept hiring employees renting better facilities and buying more merchandise At present time the situation has changed dramatically Absolutely Mexico Curios Corporations financial condition has deteriorated severely in the last four years Therefore the possibility of personnel dismissals continues to grow as time passes by Unquestionably the U S and world economy are responsible for a situation in which the majority of the American families suffer from work insecurity and lack of money In addition globalization of world economy continues to increase Mexico Curios Corporations foreign competition from numerous Asiatic countries As a result the organization has experienced a continued decline in customers and this condition will keep deteriorating with the continual augment of Asiatic merchandise Therefore a rapid creative solution must be found by Mexico Curios management because if the situation does not improve immediately Mexico Curios Organization will close its doors and will declare bankruptcy Framing of the problem and three alternative solutions In order to frame the problem the issue was carefully analyzed following Dr Edward de Bonos decision-making technique Manktelow 2003 Six Thinking Hats System Truly Mexico Curios Corporations objective is to enhance customer flow and this technique was very helpful because we could approach the problem from six different viewpoints Likewise brainstorming is another excellent tool that works by focusing on a problem and finding a variety of radical solutions McDowell 1999 Indeed brainstorming is a very creative process because ideas are not only deliberately broad but also odd and they are developed as fast as possible Beyond doubt brainstorming is a lateral thinking process designed to help
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