scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 555
Marketing Mix Product Star Appliances produces complete lines of basic and major household appliances Household electrical appliances include housekeeping appliances washing machines vacuum cleaners electric irons cooking and kitchen appliances refrigerators microwaves ovens toasters air conditioning equipment air conditioners fans air purifiers We are going to promote three different categories of our products which are washer dryer and vacuum cleaner in our new market Hungary We select seven kinds of products from those three categories to enter the foreign markets first While in Mexico Japan and Canada which are our existing markets Star Appliances Inc will keep the same product categories and introduce innovative small appliances to those markets By setting up the manufacturing plant in Mexico Star Appliances Inc will manufacture the whole lines of household appliances Total output will depend on production capacity demand forecast quarterly financial planning and other related cost Output of each line of appliances will mainly depend on estimated demand and inventory level According to industrial needs and upon customers request Star Appliances Inc will make certain customization while maintain our quality standards Price As of the Hungarian Market reliability and appropriate credit guarantee and servicing terms are all those factors which are taken into account by the Hungarian end-users and distributors in the purchase decisions Home delivery is an attracting factor used by many retailers over a certain purchase value mostly above HUF 50000 USD 240 and after-sales services are also essential because Star Appliances Inc is determined to establish a significant long-term presence in Hungary Star Appliances Inc will offer competitive prices compared to our competitors Star Appliances Inc provides two-year warranty for washing machines dryers and vacuum cleaners which is double the warranty time than other suppliers Place - Foreign brands distributors have either established their own distribution operations and exclusive product showrooms in major Hungarian cities or find it easier and more convenient to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA