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Classical Conditioning in Advertising Classical Conditioning is defined as a type of learning in which a stimulus acquires the capacity to evoke a response that was originally evoked by another stimulusWeiten It is a very effective tool for advertising and is used in many different forms of advertising By just turning on the television and watching a few commercials you are sure to see quite a few examples of Classical Conditioning One of these examples is a commercial done by Mikes Hard Lemonade In this commercial it starts off a doctor testing a patient with an ultra sound machine Inside his stomach you see some kind of snake or monster The doctor says he does not have long to live so they both go out and buy a Mikes Hard Lemonade The slogan they use is A Hard Day calls for a Mikes Hard Lemonade This is effective by linking the thought of a hard day to the idea of drinking a Mikes Hard Lemonade It is probably aimed toward a younger audience 21-26 but could reach any age group I would and do buy this product and honestly do think it helps out on a bad day But maybe Im just easily swayed by Classical Conditioning Another interesting example of Classical conditioning is used in a Diet Pepsi commercial It shows a middle-aged man riding on a Harley to the song Born to be Wild and then shows that he was just fantasizing and that hes really on a bus There motto is Think Young and is meant for a older audience It is trying to associate being young and cool with drinking Diet Pepsi I dont think its very effective but maybe older viewers would like to feel that by drinking Diet Pepsi they can have the feeling of being young and free like the guys fantasy of riding a motorcycle Starbucks also uses classical conditioning in one of their
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