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To Robert L Nardelli - President and CEO of Home Depot Inc From Maissaa Braich American Analysis Inc AAI Date March 04 2004 First of all I would like to thank you for giving me the honor to analyze your well organized and developed company In this memo I am going to discuss the strategic factors facing Home Depot the strategies that the company has been following for the past years and the distinctive competency Home Depot attain Also I am going to give my recommendations and opinion Some of the strategic factors that Home Depot faces are related to product quality price advertising store capacity competitors and customers independency and satisfaction Most of these strategic factors helped in the growth and popularity of Home Depot Home Depot offers good quality products such as home improvement products lawn and garden supplies Installation services for these products are offered too Home Depot like Wal-Mart Company offers low prices everyday Operational efficiency had been a crucial part of achieving these low prices while still offering a high level of customer service The company assesses and upgrades its information to support its growth reduce and control costs and enable better decision-making From the installation of computerized checkout systems to the implementation of satellite communications systems in most of the stores the company had shown that it has been and would continue to be innovative in its operating strategy In year 1994 Home Depot introduced a prototype store format that offered about 32000 more square feet of selling space and a significantly broader and deeper selection of products and services as well as a more convenient layout than the traditional stores These Type V stores were designed around a design center which grouped complementary product categories Therefore this wide store capacity enabled Home Depot to stock like 400000 to 50000 products in each store I think that this is a very good strategic factor that enables the store to
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