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Discuss the characteristics of Oral Scribal and Typographical in the light of McLuhan and Ongs work In this essay the paper is to discuss the characteristics of Oral Scribal and Typographical in the light of McLuhan and Ongs work To enable the paper to do this effectively the paper will discuss the importance of each mentioned styles of communication discussing their strength and weaknesses in comparison to one another Throughout the Essay the paper will refer to McLuhan and Walter Ongs works The paper will firstly discuss the Oral culture followed by Scribal culture and finally Typographical culture Oral culture An Oral culture is one that uses communication by word of mouth Pictures may be used as an addition Reading and Writing are not involved in the communication process of Oral culture Oral transmission needs personal often depending on the nature and complexity of the information prolonged contact between two or more individuals who have to be physically present at the same time and in the same place A History in Writing page 14 With reference to the above quote it is noted that in an Oral culture one of the main downfalls is the distance between communicators A physical presence is required to pass the information If a person is absent then the information must then be passed onto them by repeating the action and message Although this form of communication is immediate to people present it can be a very slow process when information has to be passed over great distance In Orality and Literacy Walter Ong believed that in an Oral society knowledge was passed on directly to the specific individual that required such knowledge For instance a carpenter would pass down such knowledge by form of an apprenticeship The only problem with this method of communication is that no one can prove that the knowledge they give is there own or prove that someone elses
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