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Target Corporation is performing spectacularly well Recent reports have indicated spectacular figures and satisfying gross profits It reported sales of 399 billion for the most recent fiscal year mainly from its 1100 Target stores pushing it ahead of Kmart to make Target the nations second biggest discounter Target Analysts are impressed with its earnings which went up 36 percent and up to 345 million in the most recent quarter as revenue increased 15 percent to 959 billion Targets share price rose 27 percent last year although it is off around 6 percent this year By comparison Wal-Marts sales in the first quarter rose 144 percent to 55 billion Its net income in that period jumped 197 percent to 17 billion Walmarts Financial Center Target has earned itself an image with arty distinctive and crafty ads It is considered that the Target chain is by far the best-performing unit of the parent corporation In the first quarter Target stores provided 89 percent of the companys pretax profit up from 82 percent last year In 2004 92 percent of the corporations capital spending or 29 billion went to the Target chain Target executives like to point out that the chain promotes contemporary fashion while it keeps prices low while Wal-Mart is known for low prices and low prices only Target Stores Targets advertising budget is rising rapidly In 2003 it spent 824 million on advertising up just 4 percent or 33 million from the previous year But last year that budget was 924 million which was a 12 percent jump Marketing is considered essential to help build Targets persona The believe in what is called the the wow for its customers Target Stores Such marketing though is not something that Wal-Mart makes a priority One way that Target is trying to offset such disparity on the balance sheet is by expanding its credit card operations Credit card income generated 445 million in pretax profit or about 15
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