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Plan of approach and profile outline The report approaches to the business by expressing the basic profile and the structure of the business It will try to clarity the whole business environment of the business and its target group In order to make it more clearly firstly the profile of the business will be discussed Profile 1The company The official name for the company is tasty Tom which is a combination of four greenhouses that produce crops The major greenhouse of the business is located in the outskirt of Delft while the other three locate nearby as well The business also has warehouse nearby to keep the goods The ownership of the business is solo proprietor The manager himself acts as the owner of the company and he invested the money to run the business and to monitor the business He has to make daily decisions about how the organization should work Communications with the clients and partners are also crucial daily activities to the business manager The business 13-15 staffs on average during the rush season there are up to 20 staffs in the business 2The product Generally speaking the main products of the business are tomatoes to be more concrete we can say they are packs of tomatoes normally with 8 inside each Average weights of the products are 40-45 grams The tomato is firm and has an excellent shelf-life The taste can be described as sweet with spicy aromatic flavor The company delivers the goods by trucks of their own to the customers However due to the limitation of the size of the company it cooperate with other logistic company as well Because the tomatoes have a certain life span the delivery of the goods is really important for the company 3 The target group The target group of the business is individuals who shop tomatoes geographically in supermarket and fair Since tomatoes are suitable for everyone the target group may cover
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