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Introduction I was asked to prepare a PEST political economical sociological and technological analysis report for two companies of my choice I decided to choose firms from the leisure industry and then compare them I analysed the business environment and ethical factors that affect the leisure industries as a whole In my report I will distinguish between the impacts on the different political economical sociological and technological factors and will then draw conclusions based on my analytical report To prepare a PEST analysis report on my chosen firms I had to research and analyse the leisure industry market as a whole PEST Analysis of the Leisure Industry in the UK Before starting to analyse the PEST factors that affect the leisure industry as a whole I would like to give a definition and explain the PEST Analysis The below statement defines PEST All the external political economical social-cultural and technological factors that affect the environment of a market or company The PEST factors which impact on the leisure industry in UK are as follows Political The government has tight regulations for selling alcoholic drinks in the leisure industry A new government could bring many changes in regulations for the leisure industry and apply for new legislation Governments regulation for all the closing times is different for a variety of firms that operate in the leisure industry For example pubs and bars must stop serving at 1100pm on the whole and nightclubs at 0200 unless a special licence is obtained The governments decision to invest in leisure industry such as the National Lottery has attracted other establishments for instance gambling businesses such as casino bookmakers and bingo The government is sponsoring leisure facilities resulting in some sort of ownership Local council is also going down this path by involving in ownership or
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