scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 967
For this task I have chosen to write about Ben and Jerrys and Haagen-Dazs ice cream These are two rival brands at the top end of the market I decided to write about ice cream because it is very popular and there is lots of information available about them They also both have good marketing and promotional strategies I chose to write about Haagen-Dazs as it is the best known ice cream It is the number one super premium ice cream with 43 of the market share It is quite expensive as it is about for a carton on the ice cream but it is very nice It is made with natural ingredients and its flavours are Chocolate Butter Pecan and Cherry Vanilla It was first made over 40 years ago Haagen-Dazs uses the finest and purest ingredients Ben and Jerrys is also at the top end of the market but it is a newer brand as it was first made in 1978 It has 39 of the market share and is the number two brand It costs a little bit less than Haagen-Dazs as well The price is still quite expensive though as all the products used are bought from minority and disadvantaged workers It has a more fun image and has flavours such as Phish Food Berry Nice and Cherry Garcia It is aimed more towards young people than Haagen-Dazs is It is aimed at young men and women in their teens twenties and thirties with a high disposable income Although these products are both at the top end of the market and are luxury ice creams they have very different approaches to their marketing and promotional strategies Ben and Jerrys is marketed as a fun brand It aims to try and attract younger people than Haagen-Dazs This is shown by the names of its ice cream flavours and also by the design of the packet Haagen-Dazs has a
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA