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The United States Department of Labor has singled out companies who demonstrate positive corporate citizenship for special recognition With over 800 employees Ben Jerrys is one such company One of the things that makes Ben Jerrys so different from other companies is their management style More and more corporations are realizing that if theyre going to attract the best employees and motivate the ones they have they need to start dealing with the issue of values and social concerns Just as consumers are loyal to companies whose values they share when employees feel that they are working for some higher purpose as opposed to just trying to maximize the profits of the company they work for they become more productive Another part of the culture was that Ben Jerrys is a company where you could be yourself They embrace diverse lifestyles and people could dress they way they wanted In order to keep employees happy the Ben Jerrys Joy Gang was started in 19 87 The first Joy Gang activities included pizza and 15-minute massages for the manufacturing employees who were working 12-hour marathon shifts Jerry suggested that Ben Jerrys should try to make fun an official part of their company culture The Joy Committee changed its name to the Joy Gang due to the fact that they felt the word committee was too official The Joy Gangs mission is to infuse joy into everything we do They have many activities during the year that involve every employee at the main factory in Vermont Some of the activities are Barry Manilow Day in celebration of his birthday Halloween Valentines Day Jungle Party where every employee dresses up in jungle outfits Elvis Presley Day a Wild West Party Vegas Night Dead Day in honor of the Grateful Deads last Vermont concert in 10 years and then there is the annual Dress-Up Day Unlike conventional businesses that have a Casual Day
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