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REACTION PAPER Danger Toxic Company Loyalty to a company is like loyalty in a marriage its a two-way street There must be a shared commitment and equal contribution to the success of that relationship A company that deserves loyalty is one that provides the challenge for an individual to create value work on new market initiatives or product and make a direct impact When management philosophies and values relate to people as individuals companies will find it easier to retain valuable employees Long tenure especially lifetime tenure is rare Fading too is the loyalty that once bound employers and employees Why Because the old deal offered secure employment in exchange for loyal service The new deal did not The new deal said employee tenure was secondary to a workers ability to fill current and fast changing business needs The employment relationship is governed solely by self-interest and nervous employees that considered themselves as free agents Workers attitude about corporate loyalty show a division along age lines Older workers are more likely to express corporate loyalty but they are also more likely to feel betrayed by corporate actions Younger workers Generation X and younger are more apt to accept the idea of fit between worker skills and organization strategy They are also less likely to seek or promise long-term commitments The reality is that corporations today say Its what you do for me today that counts Even if they appreciate what you did in the past the emphasis is on current needs and beating the competition Building loyalty is not an easy task but its an essential task that every employer needs to focus on Companies need to build the kind of work environment that engenders creativity and people that want to go that extra mile Management must be receptive to employees viewpoints and make them believe that they are contributing as individuals not just a number on the payroll Give employees a variety of
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