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1 Introduction This reports aim is to analyse the main problems Marks Spencer MS faces in its business environment In order to point to the most critical issues the report is divided into several sections starting with an analysis of the broader macro and micro environment leading to focus on internal organizational problems afterwards Thus a broader picture is examined first and then narrowed down to more detailed analyses as illustration 1 shows Illustration 1 Main Topics of the Marks Spencer Analysis Having identified the most critical areas a list of recommendations will be provided before ending the report in form of a final conclusion 2 Strategic Business Audit 21 The Macro Environment Due to lack of available information in this case the PESTEL framework which is normally applied to analyze the macro environment cannot provide great help in this discussion 22 The Micro Environment From the case we can identify that clothing and food are the two major industries MS is involved in These two industries have the common feature of swift change The pace of technological improvement and the speed of global communications mean more and faster change now than ever before This trend therefore requires managers to react swiftly to adjust strategies which fit the changing business environment Unfortunately MS seemed to have done this poorly as analysts commented MS ignored the changes in the marketplace while its competitors quickly reacted to changes The reasons should be analyzed by looking closer at the micro environment Before using the five forces model to analysis the micro environment the market has to be segmented However relatively few information for this aspect can be drawn from the case We roughly breakdown the clothing market into three segments numbered from 1 to 3 to which the model will be applied see illustration 2 on the next page Illustration 2 Proposed MS Industry
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