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10 Introduction The aim of this report is to evaluate the strategic position of Fisher Paykel Industries This will be achieved by conducting an environmental analysis of the industry in which Fisher Paykel operate and by analysing the strategy performance and capabilities of the organisation Recommendations regarding the planning and implementation of strategy have been included as have contingency plans 11 Limitations The evaluation of Fisher Paykel Industries is based on the information contained within the case study Fisher Paykel Industries Thus only company performance up to and including the year 1998 has been evaluated 12Tools and Techniques The performance of Fisher Paykel has been evaluated by using a number of different techniques and methodologies 121 PEST Analysis A Politicallegal Economic Social and Technological analysis has been conducted to determine the extent of external forces upon the operations of Fisher Paykel 122 Porters Five Forces Model This analysis has been conducted to assess the industry environment in which Fisher Paykel operate Primarily the model explains the profitability of the company by taking into account the entry barriers power of suppliers power of buyers substitution threats and rivalry determinants in Fisher Paykels chosen field 122 SWOT Analysis A Strengths Weaknesses Opportunities and Threats analysis has been used to analyse the organisations overall position The results of this analysis aid in determining the strategic direction that Fisher Paykel must orient themselves towards 124 Financial Analysis Further analysis of the companys financial data has been completed in order to make informed decisions regarding Fisher Paykels performance Analyses that have been included consist of historical analysis comparing the current performance of the company to prior years performance Ratio analysis has also been conducted to obtain profitability liquidity and financial stability statistics 13Assumptions of Analysis In analysing factors involved with Fisher Paykel it is
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