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Word Count: 6,644
Contents Section One - Executive Summary2 Section Two - Introduction2 Section 21- What we have to do2 Section 22 - The History2 Section Three - Business Environment InternalExternal3 Section 31 -3 Section Four - Marketing4 Section 41 - Competition Analysis4 Section 42 - GAP Inc5 Section 43 - Tommy Hilfiger5 Section 44 - SWOT Analysis6 Section 441 - Strengths6 Section 442 - Weaknesses7 Section 443 - Opportunities7 Section 444 - Threats8 Section Five - PersonnelMotivation Turnover etc8 Section 51 - Challenging The Company8 Section Six - Financial Accounting9 Section 51 - Looking At The Last Five Years9 Section 511 - Year Ending 31st December 199810 Section 512 - Year Ending 31st December 199910 Section 513 - Year Ending 31st December 200010 Section 514 - Year Ending 31st December 200110 Section 515 - Year Ending 31st December 200211 Section Seven - Conclusion11 Section 71- Looking Back11 Section Eight - Recommendations11 Section 81- Ideas Of Ways To Improve The Company11 Section Nine - Bibliography12 Section 91- Books12 Section 92 - Web Addresses12 Section Ten - Appendices13 Section 101 - Challenges13 Section 102 - Diagram With Details13 Section 103 - Apparel Sales15 Section 10 4 - Growth Rates16 Section 105 - Balance Sheet Cash Flow Statement and an Income Table18 Section 106 - Group Members22 Section 107 - Group Progress Report22 Section 108 - Action Plan24 Section One - Executive Summary This report will include relevant research sections on how the company GUESS has established itself in the business environment over the last five years with the importance of updating their technology to increase the number of salesprofit A SWOT analysis of the company will show its strengths and weaknesses this will also be compared to its competitors showing the differences and similarities between them A financial section will be put together looking back at previous years Net Revenue including effects of September 11th 2001 A review the
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