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The goal of this report is to inform US investors about the German market for personal computers This document outlines many different areas of the German political economic and social structures and how they concern the personal computer industry It provides a clear insight to the German approach to personal computers and the age of information we are now in This report was compiled from a variety of resources consisting primarily of government documents but also of on the research of various market analysts through their publications on the subject These sources are extremely reliable and provided information vital to the success of a foreign firm in the German market The document contains complex analysis that is written in an easy to understand format The first section provides an overview of the German economy government environment and begins with a glimpse of the German culture The second half of the report consists of in depth analysis of many business concerns for US investors in Germany such as marketing advertising taxation distribution and product pricing The report end with a concise recommendation founded on the aforementioned research Part I A Glimpse of German Political Economic and Social structureThe Federal Republic of Germany was solidified in 1990 As a result it achieved unification of East and West Germany which had been separated in the aftermath of the Second World War East and West had previously been divided by their political ideals democracy in West Germany and communism in East Germany Located in the heart of Western Europe and stretching over 356910 square miles Germany has a total population of 82079454 making it the largest country in Europe with the exception of Russia Currently the population is split 40124756 males and 41954698 females Between the ages of 15-64 the number of males is 28688052 and females stand at 27532099 giving the country a sizable work force The countrys population is expected to grow at a rate of 02
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