scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 425
I was asked to produce a marketing strategy for a new or existing product I have decided to do a new product In the production of this product I have been asked to investigate the following - How the strategy is based on the principles of marketing - Use sources of primary and secondary marketing information - Analyse the impact of the external environment on your marketing decisions - Analyse the marketing context and decide on an appropriate strategy - Develop a coherent mix of strategies to meet consumer needs I have decided to do a new product my product is going to be a halal sandwich it is an adaptation from the normal sandwiches already available on the market As the Muslim population in the UK is growing I felt halal sandwiches would be a good idea as this option is currently not available to children at schools who wish to eat meat sandwiches that are halal The producer of my product is going to be Sainsburys as Sainsburys is a well known company that has a good reputation for high quality products and also this will mean I have more money to put towards my product PRIMARY RESEARCH As part of my Primary data I designed a questionnaire which consisted of 12 questions see figure 0 on separate sheet the questions were designed to give me an insight on how consumers would like the product to be made if it was introduced From my research I was able to find the following As the product was to be designed for the Muslim population a large Muslim segment of the population had to be selected As shown in figure 3 Figure 4 shows us that 50 of the consumers have school dinners which shows us that there is a market for this product Figure 6 shows how people preferred there food more people preferred cold food to hot The
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA