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Abstract This is a report into the Egg plc - an online financial services company It focuses on SWOT analysis and gives recommendations in term of financial services marketing in order to improve performance of its business Contents IIntroduction IISWOT analysis of Egg plc IIIConclusion IVTheories VRecommendations VIReferences I Introduction Egg plc is an e-commerce company created by Prudential the UK-based financial services company and is one of Europes leading digital financial services providers offering banking insurance investments mortgages and a shopping portal through its Internet site and other distribution channels Furthermore the Company is committed to expanding into any area where it feels it can offer a great service and real value for customers Launched in 1998 and has been listed on the London Stock Exchange by June of 2000 Egg has already gained 3 million customers and has over 2000 employees working from offices its call centres in Derby and Dudley and offices in London Paris and Tours According to latest findings from Nielsen Net Ratings the independent web audience monitoring company Egg plc is the worlds largest pure online bank currently attracting more than 1 million unique visitors per month II SWOT analysis of Egg plc Strengths As the youngest of the Prudential brands and the pioneer of e-commerce in the UK financial services sector Egg follows in the Prudential tradition of innovation in financial services One of the companys greatest strengths is branchless banking services experience Prudential Banking was set up in 1996 to provide retail banking services to customers via post and telephone In 1998 Egg a radical new direct banking service on the Internet was launched as a response to rapid changes in technology With the advantage of its branchless customers services over other high street retail banks attempting into the range of internet banking Egg has been developing quickly and gained high brand name recognition Within six months of
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