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Word Count: 911
The game show that I selected to study was the popular quiz show Sale of the Century Sale of the Century is a game show which prides its self on being intellectually challenging and competitive But while trying to comply with its networks demands of high ratings and major sponsors has this game show become just one big addThe show relies heavily on contestants competing to win the shows range of prizes but these prizes arent just randomly selected each time a prize is mentioned it is being promoted for sale to the viewer In the Sale of the Century who is the real buyerIn the episode that I viewed eleven different prizes or products were revealed and five different ways of winning themThe first prizes were won by randomly picking a personality from a grid of famous faces There is a possibility of winning six different prizes and three money prizes this way A food processor from Urolec and a pair of leather wallets were won this way These prizes are rarely helpful to the players in need of a bigger leadPlayers who do have a lead are often offered or tempted into buying from the gift shop The show in no way tries to sell the contestant products that they might be remotely interested in but tries to make the contestants feel that they are obliged to buy whatever the shows sponsors are promotingThe episode that I observed included a young surfer being convinced to buy three Guava evening dressesSale of the Century also promotes gambling in an effort to sell its products A segment called Cash Card is also offered to the contestant with the most money The contestant spends fifteen dollars to take their chances with the pokies They aim to win the five thousand dollars cash but the presenters still spend their time telling the contestant and audience how much better theyd be off with a brand new set of
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