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RESEARCH CONDUCTED BY AALIYAH KHAN HARPINDER RAI NIKITA PATEL PARMJIT DOIL YUAN LIU CONTENTS Page 3 Brief Page 4 Objective Page 5 Primary Findings Page 11 Marketing Strategy Page Page BRIEF Research top 500 companies in the UK find out what training they buy and how Construct a marketing strategy OBJECTIVES Key objectives are What are potential customers looking for - what are their needs How can we find them Whats the best way of communicating with them What are they interested in apart from price - quality reliability efficiency or value for money PRIMARY FINDINGS METHODOLOGY Taking into consideration the brief given a number of factors had to be considered in order to approach the primary research in an effective manner The following shows some of the factors that were considered when approaching the primary research oTime oResourcescosts oData base of companies oInformation required Time was very important when conducting this research as a questionnaire had to be designed and tested to make sure that the questionnaire worked and that the information required was obtained Resources and accounting for costs was also an important factor the resources required was available at the University of Huddersfield however difficulties were faced when organising rooms and telephones in
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