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It seems that living a healthy lifestyle is the new rising trend of the 21st century From the countless varieties of health product we can find lining our grocers shelves to all these descriptive ads we see everywhere we go evidence of a growing demand for health related products and services is apparent Whether it is organic food diet pills fitness centers or any other of a seemingly endless number of possibilities businesses would not turn out such products or services in the absence of an intersecting demand by consumers This can clearly demonstrate that consumers are taking a more responsible role in the selection of their lifestyle In our study we explored the consumers behavior towards the three most common methods that promote a healthy lifestyle - diet exercise and medication Under the Diet section we discussed issues in relation with the two popular groups of diets vegans and Atkins Then we went into the sociology behind why people join fitness and health clubs Finally we looked into the implications and impact of medicine on our new definition of a healthy lifestyle We concluded that consumers have taken on a new meaning of a healthy lifestyle with less emphasis on cutting back and more emphasis on taking positive steps to create a healthy balanced lifestyle There are numbers of trends that influence todays meaning of healthy lifestyle They are advancement of technology aging world population time shortage increasing women in the workplace and other demographic trends More importantly we found that advertising plays a major role in appealing to individuals in making people see the ideal person that they want to be and what is accepted by society Throughout our study many consumer behavior models and theories have been identified Some of these models and theories include the motivation theories the buyer behavior model cognitive consistency theories self- perception theory and instrumental conditioning Demographics In all of the advanced
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