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Abstract The survey investigated some areas of the current situation of the western music western European north American and Australian music but normally recognized as western music by Chinese market in China and Chinese customers behavior with the purpose of giving some advice for companies which want to enter or explore the market30 Chinese students were asked to complete a questionnaire which displayed their familiarity of the music their preference how they access and the factors that influence their decision to buy A great preference for pop and rock music was found from the result focus on music itself and the obvious preference for low price products were also shown in the study The possible reasons for these phenomena were discussed later followed by a comparison of findings and the assumptions as well as the implication for future research Introduction 1 General Information on China China Peoples Republic of China is the third Largest country in the world next to Canada and Russia it has an area of 96 million square kilometers or one fifteenth of the worlds landmass There are 23 provinces 5 autonomous regions 4 municipalities and 666 cities in China 2 Basic facts on China Figure 1 the statistic of Chinese Economic in 2002 and 2003 Economic indicators20022003 ValueGrowth ValueGrowth Gross Domestic Product US bn123378140691 Urban per capita income US9281134764790 Rural per capita income US298348217138 Fixed assets investment US bn3737174171296 Consumer goods retail sales US bn492988495289 Exports US bn32562234384329 Import US bn29522124128391 Foreign currency reserves US bn28643494033408 real growth The real GDP grew markedly by 91 in the year of 2003 after recording an 8 growth in 2002 The government expected real GDP growth at 8 for 2004 Growths in disposable incomes of both urban and rural residents are being contributed to the steady increase in retail sales In 2003 Chinas external trade
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