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A Public Relations Proposal for the American Egg Board 1997 AN EGG IS ALWAYS AN ADVENTURE - OSCAR WILDE Eggs should be avoided because they are high in cholesterol This is the biggest MYTH that has cracked the good reputation of the egg in the past years In 1945 the number of eggs consumed per capita each year was 402 Then the news broke - scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease Americans have cut down on their egg consumption fearing negative effects on their health Fifty years later in 1995 consumption dropped to 240 eggs per capita The cracked reputation of the egg is now being patched up New research is reveals a positive future for the mistreated egg Furthermore the egg industry has experienced an increase in production in recent years In 1995 1744 million cases of eggs 360 eggscartons in each case were produced and in 1997 the number rose to 1832 million cases The US egg industry is a major contributor to the nations food supply In 1996 the distribution into the marketplace of the 1776 million eggs produced is as follows 530 - purchased at retail 279 - further processed used in the manufacturing of products such as cakes pies pasta etc for food service manufacturing retail and export 174 - for food service use 17 - for export Cholesterol and its link to heart disease have been the biggest detriments to the eggs good name Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level A single egg yolk contains 200 milligrams of cholesterol thereby causing experts to suggest a 4-egg-a-week limit Since that time however changes in expert opinion have come about Recent research has shown that there are two types of cholesterol Dietary cholesterol the cholesterol consumed in foods and blood
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