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Saturn A New Kind of Car Saturn has brought new production and marketing concepts to its business which helped it achieve the goals and standards set for its cars During the 70s GM was experiencing a market decline this was the main factor in the decision to launch an entirely new line of cars It would all be started from scratch no influence from the existing organization structure The Case deals with our class through all the management decisions and changes within the Saturn Corporation GM brought together 99 workers from its 55 plants some were GM managers and staff personnel They set up all new work rules which were more flexible and would enable workers to have various task jobs This setup was supposed to increase quality decrease boredom and increase job satisfaction Richard LeFauve took over as the new president because of his experience with the German labor system giving him a management advantage with the new line Saturns first year didnt go as planned but they believed if they continued the growth and quality of their products they would be successful Saturn previously only offered small cars but recently has added a new midsize car and they plan in 2001 to offer a sport-utility vehicle They hope this will help increase sales and add a larger variety of people that buy their cars Saturn is now trying to increase their market into foreign countries possibly into Japan Saturn has had alternating success and failure in the 90s but to me it seems that their success overweighs their failure Saturn wishes to be a 100-year car company so in order for that to happen they need to be a learning organization 1 GM has made a new labor agreement giving workers various tasks New technology and machinery have been added which reduce employee fatigue and increase quality There have recently been new lines of cars added and a new sport-utility vehicle is
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