scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 9,757
Keywords Corporate strategy Social responsibility Roles Stakeholders Ethics Abstract Reviews the development of the corporate social responsibility CSR concept and its four components economic legal ethical and altruistic duties Discusses different perspectives on the proper role of business in society from profit making to community service provider Suggests that much of the confusion and controversy over CSR stem from a failure to distinguish among ethical altruistic and strategic forms of CSR On the basis of a thorough examination of the arguments for and against altruistic CSR concurs with Milton Friedman that altruistic CSR is not a legitimate role of business Proposes that ethical CSR grounded in the concept of ethical duties and responsibilities is mandatory Concludes that strategic CSR is good for business and society Advises that marketing take a lead role in strategic CSR activities Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR Introduction It is no news that todays business organizations are expected to exhibit ethical behavior and moral management However over the past half century the bar has been steadily raised Now not only are firms expected to be virtuous but also they are being called to practice social responsibility or corporate citizenshipCarroll 2000 p 187 accepting some accountability for societal welfare Marketers as boundary spanners responsible for the enterprises dealings with various publics have a primary interest in and should take a major role in defining and implementing their firms social responsibility efforts Unfortunately too frequently marketers still focus solely on their products and markets while neglecting the social impact of their activities Flores 2001 Perhaps this is because the concept of corporate social responsibility CSR is a fuzzy one with unclear boundaries and debatable legitimacy The purpose of this paper is to clarify the CSR concept by offering an historical perspective on CSR reviewing the different viewpoints on the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA