scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 602
In the documentary The Merchants of Cool directed by Barak Goodman andproduced by PBS home video is a documentary about teenagers and how theyare the most important consumers and are directly involved with theever-changing market Goodman uses examples with specific trends andcertain celebrities that allow the audience to relate to what is goingon in the market economy because one way or another they have beeninvolved Goodman also exposes what big market companies do to get atrend out there and sell their product as successfully as they can Big marketing companies such as Disney Viacom and AOL Time Warnerhave learned through cool hunters that they can set the trends based offof what teens are doing Cool hunters are very important to bigbusinesses because these certain people go out to the streets and takepictures of certain qualities of teenagers such as their tattoosclothes shoes and piercings The information that the cool huntersgather becomes very valuable information for big businesses because thatis the key to teenagers minds and becoming successful One business inparticular Viacom is a successful marketing company because of thecertain things that they did to reach out Viacom controls MTV and thestuff that is shown on MTV is all advertising Teens are attracted toMTV because they feel as if their voice matters using TRL Totalrequest live as a prime example This show is based on what callersand what the audience wants to hear The music is completely controlledon what teenagers are listening to and this appeals to the teensbecause they are in total control MTV was able to put a non-mainstreamband on every radio station very fast because of the power that theyhave Limpbisket was a band that in the hip-hop times was the completeopposite MTV discovered Limpbisket and paid a mainstream radio stationto play their songs 50 times As a result people started to listen totheir songs more and more and eventually be on MTVs spring break MTValso has an ethnography study where they chose
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA