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The Ben Jerrys Company sets forth a clear mission statement that is outlined with three major principles in mind that outline the companys values and motivates its employees Their mission statement is divided into a product mission economic mission and social mission that each further defines the companys outlook on how they should impact the world By using clear energizing goals and communicative goals the mission statement of Ben Jerrys provides a motivating ideal that its employees can strive for The Ben Jerrys Company has a mission statement that motivates its employees to want to produce a good product The Ben Jerrys mission statement is divided into three subsections that make it simpler to see what the overall goals are The subsections are product economic and social missions Each area addresses energizing goals as well as communicative goals to provide a clear and motivating mission statement Energizing goals state the intent of the company and what goals the organization would like to achieve Under the product mission it is stated that their goal is to make distribute sell the finest quality all natural ice cream euphoric concoctions This is the primary mission of Ben Jerrys because they are in the business of selling ice cream It is also the first line of the first subsection in their mission statement By placing this in their official mission statement they are saying that this is who we are and this is what we do Ben Jerrys is an ice cream company so the first line makes sense because it simply states what the primary goal of the company is--to make ice cream Along with this line there are more lines about serving the Earth and using only the finest natural ingredients These statements add a sort of validity to the business of making ice cream Employees reading this might feel like they are doing the world a service by
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