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Marks Spencers Strategic Analysis Report Ordered by Ian McKenzie Conditions To be structured according to the handout questions Author Dimitris Tyrikos Date 29th April 2002 Contents 1Introduction 12ROCE 13Return on sales 14Current Ratios 2Value Chain Analysis 21Inbound Logistics 22Operations 23Outbound Logistics 24Marketing and Sales 25Service 26Firm Infrastructure 27Human Resources Management 28Procurement 29Technology and development 210Core Competencies and competitive advantage 211The core organisational values 212Marks and Spencer strategic focus 213Competence in human resources 214Criticism on core competencies 215Sustainability of core competencies 3The STEP Analysis for M S in the late nineties 31Social cultural 32 Technological 33Economic 34Political 35Porters model of competitive forces 36Threat of entrants 37Bargaining power of Suppliers 38Threats of substitutes 39Bargaining power of buyers 310Competitive rivalry 4 Cultural web analysis 41 The paradigm 42Stories 43Symbols 44Power structure 45Control systems 46Routines and rituals 47Suggestions for cultural change 5 Stakeholder analysis 51Customers 52Shareholders 53Suppliers 54Employees and managers 55Initiatives undertaken after since the departure of R Greenbury 56Criticism on the initiatives 57Perceptual Change 6 BCG Matrix 61Recommendations 62Conclusion 63References Abstract We will begin this report by defining the market in which Marks and Spencer operates We will also provide a very basic financial analysis of Marks and Spencer over three different time periods in order to identify the trends in MS performance We will continue by examining the activities of the organisation by doing a value chain analysis up to the mid 90s in order to reveal what was the basis of their competitive advantage Next we will use the PEST model and Porters 5 Forces in order to identify and analyse the problems the firm experienced in the mid to late 90s Further we will use the cultural web analysis
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