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Definition of Corporate Culture Every organization develops a core set of assumptions understandings and implicit rules that govern day-to-day behavior in the workplace These concepts placed together are generally known as organizational culture or more popularly corporate culture because they often refer to the internal environment of major corporations Corporate culture by definition is a system of shared values assumptions beliefs and norms that unite the members of an organization Bartol 91 Corporate culture aligns employee behavior develops organizational commitment and provides social workplace guidelines Culture should be a system of shared meaning and composed of the key characteristics that the organization values httpwwwcbasiuedukarauba540Ch2html Importantly noted the corporate culture should consist of shared meaning allowing its existence to be accepted by the employees whose attitudes and behaviors it impacts The aspects that compose corporate culture include assumptions values behaviors and artifacts Assumptions of a corporation illustrate their position in relation to their environment A company has the possibility to be located in a role of service harmony or dominance of its environment In addition the assumptions may reflect the companies view of human relationships Whether the company is highly competitive or cooperative and its value of the individual versus the group are all contributing factors Values and beliefs have a bearing on the level on which an organization wishes to operate The focus the organization places on quality innovation achievement and the regard displayed for employees and customers are all components of those values Behaviors that influence culture include ceremonies rituals patterns of communication and symbols Ceremonies and rituals can be used to offer positive reinforcement and develop a standard of performance to be achieved where employee participation in these events is viewed as both stimulating and beneficial Patterns of communication reflect the level of interaction promoted among those of different levels in the organization Additionally a symbol is utilized as a object act or event that serves as a
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