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Word Count: 395
The target consumers of the advertisement are people from middle-class and businessmen They are highly educated have some worldwide view have excess money and are interested in investment They would like to have financial advisers The service being promoted is about finical investment and marketing The selling points implied in the advertisement is that HSBC has many branches in the world The local staffs are acknowledged They truly understand and know the different culture in different countries There will be no obstacle between the communication with of staff and local people They can make any plans that fit each client They know what customer needs and can offer useful help They keep updating the finical investment method and find the best way The image HSBC trying to promote for itself is professional The first function of the pictures is to attract audiences attention The lemon and chili are placed at the top of the advertisement Mostly when people look at the advertisements the colors and objects will attract them first The color of chili makes a great contrast to lemon The picture is about the culture of food in two different countries The picture states that HSBC has local banks and has local knowledge There are seven short paragraphs Only one to two sentences are found in each paragraph The advertisement has only simple sentences and simple wordings Some words are usually used at nouns but here it is used as verb such as staffed by local people and banks us The message is directly presented to the reader It doesnt use the pronoun You The last sentence in the last paragraph is very persuasive It didnt say that You must or You should consider and bank them It uses negatives to present ideas In the headline the word Never is used to highlight the special merits of the service The sentences are placed at the middle bottom of
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