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Offensive and Defensive Strategies Offensive and defensive strategies are by products or results of the corporate strategies A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives Involving all parts of an organization these strategies consider both internal and external environments Offensive Strategies As the name suggests these strategies are aimed at placing the organization in a attack mode of sorts Organizations employing such strategies generally believe in acting before their opponent Such strategies are usually achieved through internal growth though some like mergers and acquisition etc are external Concentration on a single product or service The firm chooses to specialize in a single product product line or service It plans to do one thing with great effectiveness and efficiency This specialization allows an organization to do whatever it does extremely well perhaps even better than other organizations Used mostly by small organizations it reduces the amount of resources required and as such is a low risk strategy However it ties up all of the firms resources on a single product service or product line The firms success and growth is dependent entirely on that particular product with nothing to fall back on were that product to fail Also coupled with the facts that this strategy limits an organizations growth and opportunities it can be considered a high-risk strategy as well Eg a company deciding to specialize only in the production and distribution of a particular brand of chocolate will find their chances for growth and profits tied inexorably with the market acceptance of that chocolate Failure of the product will spell doom for the company Despite these pitfalls the concentration strategy has nevertheless borne fruit for organizations like Holiday Inns Considered one of the largest hotel chains in the world with 1800inns Holiday Inns have achieved unparalleled success by focusing on the hospitality industry Concentric diversification
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