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Word Count: 2,052
Music is a general love of almost every college student Many develop their personalities profiles and various other tastes based on their listening choices In general many college students acquire the same spectrum of listening values If a radio station one that wishes to target the college student population can discover the musical preferences of the general population of students they will be able to grow within the specific marketSince the target market is of a personality of the student generally a crowd that has the same likes and dislikes as hisher peers the target musical format should be fairly easy to determine Unlike the 25-33 crowd or 40 and up crowd where their musical preferences range far and wide each college student has almost the same understanding of their values Possible reasons for this may be peer pressure or self morale gains yet it still exists among the college crowd Thus a common format may be simpler for a station targeting the college formatThe station will be able to gain knowledge for its possible advertisers by analyzing its target populations needs and wants Plus they will be able to acknowledge the possible locations of the students where they go and what they do The ultimate goal is to find out where the students are spending their money so advertising can be solicited into purchasing radio time Advertisers wish to have some concrete data when analyzing which station they wish to spend their money on through air-time The purpose of this study is to give the possible clients the facts placed in front of them as well as educate them as to where our target is going and the possibilities of gathering our target audience to their place of businessConsumer behavior will come into play in the study since part of the goal is to gather information on the needs and wants of the consumer or radio listener Analysis of behavior is more difficult to
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