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"You laid out Kotler's model clearly, but I would recommend talking a bit more about each step and how they are tied together. A stronger introduction could also be beneficial to let the reader know that you will be writing about Kotler's model and how it relates to Samsung. Typically, the conclusion is a good time to tie together the rest of the paper, and it should not include new information/citations - you were off to a good start with your conclusion, but bringing in the allegations of copying leaves me with more questions at the end of your essay. I would also recommend making sure that the style guide you're using is correct - it looks like APA, but there are a few errors. Double-check and proofread everything before turning it in!"