scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,328
EXECUTIVE SUMMARY Goldengate Capital has been approached by NationsBanks Managing Director Tom Howell with an investment possibility NationsBank would like Goldengate to participation in Calaveras management proposal to purchase the property for 45 million Goldengate has participated in two very profitable deals with NationsBank the third largest financial institution in the United States Wine sales in supermarkets have grown 74 in 1992 while beer sales have grown only 22 less than inflation One of the explanations for the increase is noted by Standards Poors to be a broadcast by 60 minutes stating there is a relation between drinking wine and the lowering of the heart attack risk HISTORICAL INFORMATION Ownership Calaveras Vineyards is located in Alameda Valley California with a total of 220 acres 175 of which the vineyards occupy The vineyard was established in 1883 to provide wine for the Catholic Church By 1950 the production also included table wines The vineyard remained in the original owners family until 1986 Since 1986 the vineyard has been sold two times The last buyer was Stout PLC a British conglomerate who has decided to sell Calaveras as part of a drive to focus on large well-know wine and spirits brands Dr Lynna Martinez the present Vice President will purchase 85 and Peter Newsome the Operations Manager will purchase the remaining 15 both continuing in their present capacity Product Marketing and Competition Presently Calaveras products can be broken down into five main categories Estate wines Selected-vineyards wines California wines Generic wines and Special-accounts wines There are seven varietal grapes grown in the vineyard Calaveras good brand image and market position has been achieved through quality control market segmentation and capital improvements Due to the controls and improvement the average wholesale price has grown from 2952 in 1989 to 4426 in 1993 a 151 increase Approximately two-thirds of cases sales are made though its wholesale-distribution
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA