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Word Count: 982
How Public Opinion Really Works In How Public Opinion Really Works Daniel Yankelovich provides his opinion about the true workings and shifting of the poll numbers He feels that in reality many polls are false taking the temperature of the people long before an adequate reading can be made There are supposedly seven stages to this more biological process of forming public opinion each important in coming to a well thought out public judgement Yankelovich first explains that public opinion develops over a long period of time for any issue In early stages the opinions are flip-flopping strong at some points without backup Leaders that act on these feelings may often find that their support will quickly fade In contrast the later stages in the game include solid and consistent public opinions One example of a consistent view he feels is the isolationism v internationalism debate It has gone through the seven stages and people arent quite ready yet to go back to a pre-World War II US Citing current events this attitude of the need of America to participate in world issues should be now rock hard The Seven Stages of public opinion it tends to make so complicated an entity into a simple hopscotch game Yankelovich explains them through the perspective of the health care forum Stage 1 he calls Dawning Awareness This is where people first discover an issue that has importance to their lives With health care many of the public became aware of the rising costs and the fact that millions were without health insurance The public turns its blame to the ever-indispensable figure of greed instead of the more specific causes like advances in technology Stage 2 is Greater Urgency This is the best way through fear to get people to face an issue The recession scared people about job security and their ability to pay medical bills if they were to become sick
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